As time has moved on, gaming has drifted more and more towards the mobile standard. By that, we refer to smartphones, tablets, and other handhelds that aren’t necessarily consoles. App culture has transformed the way we play games and how we communicate and work. But why is it that so many big-name games developers and studios are pushing their apps out to the masses?
EA, Ubisoft, and even Nintendo – apps are available for just about every big-name studio on the planet. But – surely these developers are well-known enough and widespread enough to succeed outside of the mobile interface? Whether you’re more likely to play a round of Scrabble or to hunt down the best NJ Online Casino, it’s safe to say you likely recognize a few of the more prominent players in the industry already.
Let’s consider why the gaming app scene is such a big deal right now.
Everyone’s on mobile
While many gaming brands and studios are likely to be ubiquitous, gaming itself is still seen as a niche. The rise of massive mobile games such as Angry Birds, Cut the Rope, and even Wordle have proven that the default ‘demographic’ for video games has changed enormously. Our parents and even grandparents are now avidly playing games on their phones!
It makes sense for games studios to reach out to a wider populace. After all, that is where the money lies. For example, Nintendo, which has remained steadfast and locked to its own consoles and innovations over the decades, made the leap to smartphones in light of growing interest. Their games Mario Kart Tour and Animal Crossing Pocket Camp have made big waves (without mentioning their associated mega-hit, Pokemon Go).
It’s about exclusivity
Many games studios want to split off on their own and appeal to their fans outright. Nowadays, studios and developers are seen as designer brands – meaning that, for example, EA will likely want to appeal to avid gamers such as those who play FIFA regularly. Through direct contact via an app, they can provide exclusive content, add-ons, and more.
This exclusivity means that fans can buy into the brand, not just the occasional title or DLC. It – again – is all about expanding the audience.
It’s about customer care
While much of this article has focused on the sales side of matters, there is also the fact that customers are getting savvier – they will go directly to the developer instead of the distributor, for example.
That’s why it makes enormous sense for studios to develop their own apps – so that their loyal players have somewhere to go if they have queries or concerns. Of course, this will hopefully lead to additional purchases, too!
Whether you prefer to play casino games or stick to your consoles, it’s hard to ignore the developer app boom. However, it’s not necessarily a bad thing – let’s see how far it goes!